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What is HILO?
According to Jennyfer Escobar, Stake’s Peru country manager, Peru is one of the most competitive in Latin America. “In the early stages, competition was largely driven by marketing investment, including advertising, sponsorships etc,” Escobar tells iGB. “Today, product quality, platform performance and the overall user experience are becoming much stronger differentiators.
“Players are more informed, have higher expectations and will switch brands if those expectations aren’t met.”
While Stake entered Peru in 2024, Betsson has been in the market since 2008, forming part of the market’s evolution both pre- and post-regulation. Andrea Rossi serves as the company’s commercial director in both Southern Europe and LatAm.
About HILO
There are also strategic questions around dependence on AI providers.
Cubeia is currently heavily reliant on Claude, and Grenstad questions what could happen if AI providers raise prices or if quality changes. For now, however, Grenstad sees the uncertainty as something Cubeia can learn to manage.
“We’re confident that the question marks will be solved as we work through them. We’ll see the problems, learn how to manage them, and adapt.”
How to play HILO
“We continue to view regulation as the largest risk to prediction markets,” says the analyst. “While industry growth remains robust, adverse legal outcomes could materially impact sports contract availability and long-term adoption.”
Amid a string of losses in federal appellate courts, it appears increasingly prediction markets are angling to take their cases to the U.S. Supreme Court, banking that the high court will allow them to continue offering sports event contracts free of state gambling regulations.
Some legal experts and members of the investment community believe it’s possible the Supreme Court could hear a prediction market case at some point over the next six or seven months.
