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About The Grand Show
When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population.
Online gambling participation over four weeks reached 39% (16% excluding lottery-only players), while in-person gambling participation was 29% (18% excluding lottery-only players).
Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%).
About The Grand Show
“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.
“That balance between global capability and local relevance has allowed us to establish a strong position in one of Latin America’s most competitive markets.”
That strong foundation in Peru lies in a regulatory framework deemed to be among the most comprehensive in LatAm.
About The Grand Show
On Tuesday, Nederlandse Loterij announced it had sent a cease-and-desist notice to companies and directors connected with Skyhills across several jurisdictions, including Costa Rica, North Macedonia, the United Kingdom, Curaçao, Malta and the Marshall Islands.
The operator confirmed the Skyhills platform is now inaccessible in the Netherlands following the directive.
Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.