Wild Flow

About Wild Flow

In Q1 2025, the group reported double-digit digital growth, thanks to strong UK, Brazil and US online performances. The period marked Stella David’s first quarter in the full-time group CEO role.

David, at the time, said she was “optimistic but prudent” about Entain’s Q1 performance.  

Numbers have remained steady a year on, and in H1 this year, various markets were hailed as core growth drivers for the business, including Australia, New Zealand, Spain and the UK.

What is Wild Flow?

The NFL referenced a comparable incarnation of the platform in a letter this summer to the US Commodity Futures Trading Commission on prediction markets. The league was one of several that submitted public comments to the CFTC in regards to the agency’s proposed rules on event contracts.

The comment period opened shortly after several members of a Senate subcommittee alluded to the rise of prediction markets and the subsequent risk of a spike in harassment cases at a May federal sports betting hearing. The hearing, commenced by a US Senate Committee on Commerce, Science and Transportation subcommittee, was held at the Russell Senate Building during the heart of the NBA and NHL Playoffs.

Cruz, who chairs the Senate Commerce Committee, also co-authored the aforementioned Protect College Sports Act with Washington Senator Maria Cantwell. As cloture motion for floor debate of the act began this week, Cruz has expressed optimism that the bill will be signed into law.

How to play Wild Flow

The text has not been published. It is not known whether it would allow private operators to be licensed or simply modernise Promosport’s monopoly. Mourali told a parliamentary committee in November 2025 that a new law would digitise sports betting.

Egypt’s gambling rules were written around physical venues. Law 8 of 2022 provides that “gambling games may not be practised in establishments except by non-Egyptians”. No licensing framework exists for online betting.

In October 2024 the then-prosecutor general ordered the freezing of e-wallets and the suspension of mobile lines used by betting agents. Separately, in February this year, officials said regulators were working with the telecoms authority and the media council towards blocking about 80% of betting applications by the end of that month.