Sticky Bees

What is Sticky Bees?

They recommended banning direct marketing by operators and affiliates except for essential account or safety communications.

The committee also suggested a ban on inducements (free bets, sign-up bonuses) as these promotions stimulate betting activity and recruit new or lapsed customers.

Another point of contention was content marketing and influencer promotions. The Lords committee advised treating this as advertising and, if a full ban were not immediately feasible, prioritising its prohibition.

What is Sticky Bees?

Clubs fear the measure will jeopardise revenue from betting company sponsorships. Corinthians (Esportes da Sorte), Palmeiras (Sportingbet), and São Paulo (Superbet) alone hold contracts worth BRL350 million annually with betting firms.

One concern is the measure might force clubs to host matches outside the city to maintain their advertising agreements.

Stakeholders have yet to determine their response to the bills, with educational campaigns and collective actions on the agenda. Coordination with political leaders in the city of São Paulo is also under way.

What is Sticky Bees?

Bayer Leverkusen vs. Young Boys (Agg 3-4) (8pm GMT kick-off)

Club Bruges vs. Dynamo Kyiv (Agg 1-1) (8pm GMT kick-off)

Dinamo Zagreb vs. FK Krasnodar (Agg 3-2) (8pm GMT kick-off)