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“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.

“That balance between global capability and local relevance has allowed us to establish a strong position in one of Latin America’s most competitive markets.”

That strong foundation in Peru lies in a regulatory framework deemed to be among the most comprehensive in LatAm.

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Lead reporter Rebecca Liggero Fontana for taking me under her wing. You won’t meet a more generous soul than Becky. She shares this unbridled passion for the casino and tech space, that is just contagious and I’m glad I got to experience that unabashed joy for the gambling industry.

I want to thank Derek Tonin, my editor who I would speak with every day I worked at Calvinayre.com. I’m grateful for the opportunity I have had to work with Derek. He’s an editor who doesn’t shy away from the blunt criticism and its inspiring being on the other end of the call. He’s a guy you would want in the foxhole right next to you, someone who isn’t afraid to give the blunt truth and also celebrate the wins with you.

There’s a huge team of writers, video editors and IT developers who have made Calvinayre.com this huge success. Raise a glass to them, they have helped turn this site into the success that it is.

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Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.

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